Develop and execute annual and quarterly marketing strategies aligned with company goals

Identify target audiences, market opportunities, and growth segments

Translate business objectives into integrated, actionable marketing plans

Ensure alignment between marketing strategy, brand positioning, and revenue targets

Conduct market, competitor, and industry analysis to inform strategy

Monitor customer behavior, trends, and emerging market shifts

Generate actionable insights to support product positioning and business expansion

Present data-driven recommendations to senior leadership

Design and oversee end-to-end integrated marketing campaigns across digital and traditional channels

Define campaign objectives, messaging direction, KPIs, and success metrics

Oversee execution across channels including social media, SEO/SEM, email, PPC, print, and events

Evaluate campaign performance and continuously optimize for ROI and effectiveness

Lead, mentor, and manage the marketing team, including Brand Managers, Creative Specialists, and Marketing Assistants

Set clear performance goals and ensure accountability across the team

Foster a high-performance, collaborative, and results-driven culture

Provide coaching and professional development support

Leverage analytics tools (e.g., GA4, HubSpot, CRM platforms) to track performance and campaign effectiveness

Monitor KPIs such as ROI, CAC, conversion rates, and engagement metrics

Provide regular performance reports and insights to senior management

Use AI and data tools to improve marketing efficiency and decision-making

Develop and manage the marketing budget across campaigns and initiatives

Allocate resources effectively to maximize ROI and business impact

Track marketing spend efficiency and recommend optimization strategies

Work closely with Sales and Product Development teams to align marketing with revenue goals and product launches

Support go-to-market strategies and customer acquisition initiatives

Ensure strong coordination across departments for campaign execution